1. Definition
Literally, Black Hat SEO defined as a way of cheating in terms of maneuvering Optimization of a web blog so it can occupy the first page of search engine like google and yahoo. According to information I got from the results of browsing there and here, the Black Hat SEO is indeed proven to explore the first page of search engines (which are indirectly forced to be perched there but not by natural and optimization usually).
2. Goal
In accordance with the notion of Black Hat SEO above, would have a purpose why there are some web blogs that applying this technique. No other than, the main purpose of the Black Hat SEO is to become king of the ranking and the first page of search engines, of course, with placement of keywords that are made with such a way.
3. Engineering
a. Keyword Stuffing,
This technique is achieved by placing lots of keywords (keyword) in a web page blog (articles) in order to attract sympathy from the search engines to be mengindeknya, in other words, this keyword incorporated into a (example) articles, whereas the article, title and there is no relevant keywords.
b. Cloaking (the web page a fake blog),
This technique is done to deceive the search engine bots with how to create a page and the contents of the false content in order to capture the visitor quickly. Well, we need to know, I demonstrated when we open a web page blog, then we open it is the actual page, but when the search engines that visit the cloaking techniques in the form of this script will give false pages. (But to my way of cloaking is less understood, because I never use black hat SEO).
c. Keyword Invisible,
Information, the technique is the most widely used by bloggers, because I thought it was pretty easy, we just need to put the keywords that many of the words in an article (although the content is irrelevant), then those keywords in the paint in accordance with the background color web blog . Become, keyword by naked eye will not be visible, but search engine bots can still see it.
4. Result
If the meaning, purpose and its techniques have been breaking the rules (TOS) search engine, the result also could have guessed. Although in recent days could a web blog on the first page of search engines, but after that the web blog will be in the black list and will not be indexed again later web blog search engines will go into the sandbox and may be banned.
Other additional surrounding the Black Hat SEO:
In general, this technique is an ethical breach in order to optimize a web blog, because any layman would know that something is not the same thing between the title, content and keyword it is a scam.












